More than 90% of the website traffic is generated through search engines. Therefore, to have an effective online business promotion, it is important that you have higher search engine ranks than your competitors. Now, you may ask when the website is indexed in the search engine and will be returned in the search results for relevant keywords then what is the need for SEO or higher search engine ranks? Think of the last time when you went beyond the second page of search results to get information. This observation of Internet users’ psychology is exactly the reason why online marketers burn the midnight lamp’s oil to stand higher than the competitor.
We are not trying to tell you the what, why and how of higher search engine ranking. Here are certain tools that can help you achieve results faster and easier.
You can start with analyzing how search engine friendly your website is. www.gritechnologies.com/tools/spider.go? Will tell you what are the elements present in your website that will bring search engine crawlers to it.
www.1-hit.com/all-in-one/tool.search-engine-viewer.htm and optimiser.123promotion.co.uk are two resource URL that will help you determine as to what all improvements you can incorporate within your website to attract the attention of search engine crawlers in order to score higher search engine ranks.
WordTracker: Keywords are the foundation stone of the whole SEO process. If you get your keywords right, half your SEO work to get higher search engine ranks is done. All you need to do is to subscribe to www.wordtracker.com and they will do keyword research and analysis for you and generate keywords status reports for particular keywords: frequency of search in past two months, intensity of competition and number of expected searches for the keyword in next 24 hours.
Keyword density measure: It is important to have just the optimum keyword density, i.e.3 to 4%. To less of it stop your website from getting higher search engine ranking and keyword stuffing will lead to search engine crawlers considering your website Spam. http://www.gorank.com/analyze.php is a resource tool that helps you analyze your website’s keyword density so that you can tweak the content accordingly.
Number of pages indexed: Higher is the number of pages indexed, higher will be the search engine ranks. You can use www.yourdomain.com to check how many pages of your website have been indexed by the search engine.
Position in Google: Getting a higher search engine rank in Google is what most of the webmasters aspire for their websites. Therefore, it is very important to know where you rank in Google. There are particularly two tools that solve this purpose. First is www.cleverstat.com/google-monitor-query.htm that will tell where you domain is ranked in Google. Another is Google’s PageRank or PR. the higher is your PR, higher search engine rank you have in Google. It also tells you how important your particular web page is to the search in which its URL appeared.
Monitoring link building: Link popularity is an important criteria for the search engines to give higher search engine ranking to your website. However, if your website is linked to unrelated websites that have not content or context relevant to your website then your website may have a problem with the crawlers. So, you can make use of Google News Alerts (http://www.google.com/newsalerts?hl=en) and Google Web Alerts (http://www.google.com/webalerts) to check what all websites are linking to your website.
If you are new to SEO, it is not a wise move to go about it without knowing what exactly do the search engines expect before giving higher search engine rank to websites. Also, know what are the SEO practices that these search engines prohibit from their network. To get more information on this account you can make use of resource links such as http://www.google.com/webmasters/guidelines.html, http://www.webmasterworld.com/forum3 and http://www.google.com.au/contact/index.html.
Just like you need to know about the tools that can help you get higher search engine rank, there are certain SEO practices that you should stay away from. So, it is important to know about them as well.
Link Farming: yes, it is good have a good number of external links pointing towards you website. However, you should avoid getting into any sort of link farming or link spamming.
Keyword stuffing: The optimum keyword density for a web page is 3 to 4 %. Anything beyond that is considered spamming by most of the search engines. So, when you are using keywords in your web content keep a tab on the frequency of usage. The web content should be so written that the text does not lose its flow and the keyword usage does not seem deliberate.
Doorway Pages: Doorway pages are a way to trick the spiders into giving higher search engine rank to your website. These pages are optimized for key phrase and a particular search engine. They are orphaned pages, no linked to any other page on the website. The search engine Spams these pages and penalizes the website associated with them.
Shadow Domains: These are completely search engine optimized small supplementary websites that are used to attract traffic to the main website. They are not actually owned by the company that gets it made but by the SEO company. Therefore, they can be risky affair if your relationships with the SEO firm go bad.
Effective usage of these search engine ranking tools and abstaining from black hat SEO techniques can help you achieve higher search engine ranking and long term SEO benefits.
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