| Does your Internet advertising campaign refuse to pay back even after putting in your best efforts? Then surely there is someone who is eating into your advertising campaign. PPC fraud is a big problem for Internet advertising. Many campaigns have gone to dogs just because some people decided to eat into other person’s PPC budget through click frauds.
Firstly, it is important to understand what are click frauds and how they affect your Internet advertising effectiveness. Defining it technically it is an organized effort undertaken with an aim to wrongfully consume the budget of a PPC Internet advertisement or marketing campaign through human or automated synthesized clicks. In fact nearly 30% of total PPC revenue goes to click frauds.
Therefore, it is important to monitor your PPC Internet advertisement program carefully. There are certain click behavior parameters such as click behavior, click timing, location, IP address, proxy detection, double clicks, robot detection, cookies, click volume etc., you must monitor to check click frauds.
There are tools like Watchdog to help save your PPC campaign from click fraud. This system classifies the clicks as low risk, medium risk or high risk clicks and flags them as legitimate, potential fraud and fraud respectively. Clicks are identified as frauds if your PPC Internet advertising gets more than one click from the same IP in less than two hours. Robot clicks or automated clicks can be identified if they have no Java../script or cookies turned on. Also if your internet advertisement attracts clicks from geographical locations that are potentially high risk places in terms of cyber crime, click from anonymous proxy server or clicks from users having unknown operating system, they are identified as click frauds.
After gathering your click fraud data, you can generate a fraud refund request towards the network that is running your PPC campaign and claim for refunding the money lost in click frauds. This will help you save your PPC Internet advertisement budget.
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