| There are several punishments your web page and website can be subjected to if you use unethical practices for Internet marketing for search engines. Your page may be red flagged for a review by human editors, page may be buried deep within search results, the web page may be dropped from the index or the website itself may be dropped from the index. There are many unethical practices of Internet marketing for search engines but the criteria of considering a particular website as Spam may vary from one search engine to another. So, whenever you plan a strategy of Internet marketing for search engines, you must take into consideration the fact that some SEO practices may after all be black hat SEO. Even though there is non-uniformity in search engine criteria, there are some basic rules you can keep in mind to ensure good search engine ranking for your website.
Some websites, in order to get good search engine ranking, have web pages that are either duplicates or near-duplicates. The webmasters create the near duplicate pages to tab every possible related keyword for their website. However, this is unethical and lead to your website getting dropped from the search engine index.
There is a loophole in this technique of spiders that punishes even the inoffensive websites on account of duplication. For example, there is a website that sells law books. Now, the different web pages on the site will have more or less the same text describing about the books. The crawlers may consider it as spamming and ban your website. This is a big problem for catalog websites. There are tricks to avoid getting red-flagged. You can add random amount of blank space or legal but not very prominent tags to the web page. Alter the meta tags, alt tags, title tags and tweak the content. Also, you can vary the size of the file by 100 or so bytes. However, all these tricks can’t substitute the effect of unique content for each web page. Also, it is advisable to follow robot.txt protocol.
Many webmasters optimize the website with irrelevant keywords for Internet marketing for search engines. Though these keywords promise high search engine ranks, they do not correspond either to the purpose of page or to that of the website. This website misrepresentation may annoy the crawlers into banning your website. Besides, irrelevant text, those websites that have little or no useful text at all on their website fail in their Internet marketing for search engines. If your website is aesthetically appealing, has rich content and is user-friendly then it will definitely attract visitors. Also, many a times the website content is unnecessarily stuffed with keywords and key phrases. Over usage of keywords in a web page is considered Spam. Your entire effort of Inter-net marketing for search engines may go down the drain just because you exceeded the optimum keyword density of 3 to 4%. So be very judicious with the way you use keywords in your website content.
Using hidden text in your website is a complete no. Many web site developers use this technique of Internet marketing for search engine rankings. This is achieved by keeping the text color same as that of the background. This hidden text has nothing but a list of keywords repeated over and over again. This keywords list is not visible to the visitors but to the crawlers. This is an unethical practice and earns severe consequences from the spiders if the website is caught guilty because this is a typical case of deliberate spamming.
IP redirection or irrelevant, unrelated door way pages are two of the most serious search engine ranking crime webmasters often commit, especially IP redirection. This will not just get your website dropped from the index but also get the website and your IP addressed banned forever, leaving you with no choice but to have a new website and a new IP. Cloaking is another page hiding technique of Inter-net marketing for search engines. Search engines practice zero tolerance for either of the three techniques.
Link popularity is a very good way to ensure you get long term and very good benefits for your Inter-net marketing for search engines. The search engine crawlers rank those websites with a number of related and relevant external links pointing towards them, higher. Therefore, link building and cross-linking are very important SEO tools. However, you should be cautious that in the excitement of linking with more number of websites you land your website URL in a link farm. Those websites that connect to any link farm are considered Spam and may suffer lifetime ban by the search engine spiders.
Before you set on to more intricate inter-net marketing for search engines, the first step is to submit website URLs to the search engines. However, there is no use of submitting your website again and again. In fact if you submit too many times, your submission may be considered a Spam and dropped altogether.
There is a very thin line that divides good inter-net marketing for search engines from black hat SEO, you just have to be cautious when you set out to promote your website.
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