Search engines are not word processors. They do not perform spelling checks and there are millions of searches made on them day after day. Thus, there is a certainly probability that people will type wrong spellings in the search criteria. Now does that ring bells in your mind? This is an unexpected and unconventional way of fetching website traffic and getting search engine ranking. Not everybody thinks of tabbing misspelled words as their keywords though people keep making spelling mistakes while typing. So, that gives you a whole new set of keywords that are less competitive and yet searched not quite less frequently if not too often.
Most of the webmasters carry out spell check before uploading their website on the net. Therefore, it gives you ample of chance to get good ranking with misspelled words.
The problem area in optimizing your website content for these words is compromising on its quality. Now, this won’t be acceptable to most of the website owners. After all good content is what actually builds website credibility and compels the customers into taking a buying decision in favor of your business. However, you would still like to use these words for high rankings. The way out here is to use them in website areas where the website visitors ant se them but the spiders are still able to catch them. For example, in Meta keyword tag, Meta de../scription tag, Meta http-equiv tag, Image ALT tags, Image file names, NOFRAMES area, Style tag, Form option text and Comment tags. You can also misspell the page title.
There are search engine ranking enhancing tools like SearchSpell that have comprehensive database of probable misspellings you can use to enhance your ranking. This is a very good alternative way of getting good ranking without getting involved in any kind of unethical SEO practice.
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