Your SEO firm can make or break your online business image. It may catapult your website to search engine success through appropriate SEO techniques and methods or may get it banned from search engine databases for a lifetime by using black hat SEO techniques. It is important to know common mistakes that your SEO firm may commit and get your website in trouble.

Keyword Stuffing: Many SEO firm mistake keyword optimization to keyword spamming or stuffing. They go overboard with keyword usage. However, if the keyword density in a single web page exceeds a certain prescribed density, search engine will consider that page as spam.

Doorway Pages, Cloaking, Redirection: All three of these techniques are used by SEO firm to trick the search engine into giving your website higher search rankings. The pages that the search engine spiders see on your website are different from what your website visitors will see. These three techniques can lead to a lifetime ban of website URL as well as IP for a lifetime.

Link Farming: Link popularity is an important search engine ranking criterion but that does not mean SEO firm should link your website to any and all website that come their way. The external links to your website have to be relevant to the content and context of your website. Moreover, overdoing link building may land your website URL into link farms or Spammers’ database which is highly unacceptable to the search engines.

There are many such black hat SEO techniques use by SEO firm that may get you quick and easy high search ranking but they ultimately lead your website into troubles with search engines.